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START HERE

  • Your DBS Data Dashboard

  • Welcome to Direct Booking Success!

STEP 1: ATTRACT AND ALIGN

  • The Dialling In Method

  • Nailing Your Ideal Guest

  • The Guest’s Booking Journey Matrix

  • Branding Your Business like a CEO

  • Your Review Building Strategy

STEP 2: BUILD YOUR ONLINE REPUTATION

  • Selling doesn't work – Use Content Marketing instead

  • The DBS Content Method

  • Social Media Platforms

  • Getting Social – Optimising, Scheduling, Tracking your Social Media

  • Having an Influencer to Stay

STEP 3: GROW YOUR VISIBILITY ONLINE

  • SEO

  • Keyword Research

  • Blogging isn't Dead

  • Google’s Free Tools

  • The Direct Booking Website Strategy

  • Email Marketing

  • Lead Magnets

STEP 4: FOCUS ON THE FUTURE

  • Your DBS Marketing Action Plan

MASTERCLASSES

  • Seasoning your ChatGPT Assistant

  • Work Smarter, Not Harder and Be Everywhere

  • Repurposing Content with ChatGPT

  • How to use Canva to bulk create social posts

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